Fuller's
Social Media
Training Programme
The Brief
Upskilling 100+ pub operators in social media and AI.
Fuller's tenanted pub operators run their own businesses. They are not employed by Fuller's but are supported through the tenancy agreement. Due to the demographic of the majority of publicans, the skill set and understanding around social media, particularly in a fast-changing digital landscape, was generally low.
Fuller's needed a practical, engaging training programme that would take pub operators from wherever they were, whether complete beginners or already posting occasionally, and give them the confidence, tools, and strategy to use social media effectively to drive footfall and build their pub's online presence.
The programme needed to be hands-on, enjoyable, and immediately applicable. No death by PowerPoint. No jargon. Just practical skills that publicans could take back to their pubs and start using straight away.
The Programme
Pubs, Posts & Profits.
A full-day, hands-on workshop designed to give pub operators everything they need to build a social media presence that actually drives business.
Platform Fundamentals
Understanding which platform does what, who you reach on each, and how to make the most of them.
The Good, Bad & Ugly
Interactive swipe-right-or-left activity to identify what works and what does not in pub social media.
Your Pub's Identity
Defining tone of voice, language, vibe, and how to target the right audience with the right messaging.
Content Calendar
Building a clear plan for the next month's content, tailored to upcoming events and key messages.
The Results
A full year. Measurable impact across the estate.
Every workshop now books out 100% as soon as it is released. Word has carried fast that the sessions are enjoyable, valuable, and delivering exactly what publicans need.
72%
Average increase in viewership across accounts active with Reels
33
Previously inactive accounts now active and maintained
100%
Satisfaction on evaluation surveys from all attendees
80+
Accounts with increased social media engagement since attending
Over 100 tenanted pub operators have now been through the programme. The workshops are fully hands-on, packed with interactive challenges, live demonstrations, and practical exercises that participants can apply the moment they get back to their pub.
In the Room
Hands-on. Interactive. Practical.
Tools We Train On
Free tools. Real results.
Every tool we introduce is free or already on your phone. No subscriptions, no complex software. Just practical tools that make creating content faster and better.
Canva
Design posts, stories, and branded templates without needing a designer.
ChatGPT
Generate captions, ideas, and content plans in seconds.
Gemini
Research trends, analyse competitors, and draft content strategies.
Manus AI
Automate workflows and build practical systems that save time.
Edits
Edit video content directly on your phone with professional results.
Meta Business Suite
Schedule posts, track analytics, and manage your pub's presence across Facebook and Instagram.
The Approach
Not a lecture. A working session.
The programme is designed to meet people where they are. Whether someone has never posted on social media or has been doing it for years, the workshop adapts. More experienced participants support others, creating a collaborative learning environment.
What They Leave With
A content calendar with purpose, connected to their pub's upcoming events and the messages they want to share. A toolkit of time-saving AI tools and techniques they can use immediately. Clear do's and don'ts for effective posting. And strategies to engage and retain customers while tracking what is actually working.
Why It Works
The workshops are interactive from start to finish. Participants are matching audiences to platforms, swiping through real pub posts to identify what works, creating content live in the room, and walking out with a plan they built themselves. It is practical, it is fun, and it sticks.
The proof is in the numbers. Every workshop now fills the moment it is released. Word of mouth has done the marketing.
What's Covered
A full day of practical, applicable learning.
Social media platforms and audiences
Case studies: good, bad, and ugly posts
Crafting tone, language, and pub identity
Using free editing and AI tools
Smartphone photography and post design
Building a content calendar
Strategies for customer engagement
Tracking success with analytics
Managing and scheduling content
Start a Conversation
Want to upskill your team in social media and AI?
Whether it is a one-off workshop, a rolling programme, or bespoke training tailored to your business, let's talk about what would work for your team.
Let's Talk