Mitchells & Butlers
Graduation Event
Content Support
The Brief
Three cities. Three days. 500+ graduates.
Every year during National Apprenticeship Week, Mitchells & Butlers host three large-scale graduation events across Manchester, Birmingham, and London. Over 500 people attend across the week to celebrate their achievements, receiving their certificate in a mortar board and gown in front of their peers, celebrating with their brands and divisions, and taking part in interactive activities, networking, and a big buffet lunch.
Yoorcast has been the trusted content partner for these events for three consecutive years, from 2024 through to 2026. The brief covers the full content operation: ceremony photography, candid event shots, video production, testimonials, interviews, and logistics support, delivering a constant stream of content throughout the week.
The Results
Content that captures the energy of the week.
1,500+
Ceremony photos per year
90+
Candid event photos per year
3
Event videos delivered within 48hrs
3
Cities across the UK each year
The Moments
Every smile. Every handshake. Every celebration.
The Showreel
One week. Three events. One film.
A roundup of the entire graduation week, capturing the energy, pride, and celebration across Manchester, Birmingham, and London.
Graduation Week Roundup
What We Deliver
A full content operation, not just a photographer.
The scope goes well beyond turning up with a camera. This is a multi-day, multi-city content operation that delivers a bank of assets ready for immediate and long-term use.
Ceremony & Candid Photography
Over 1,500 ceremony award photos each year for individuals to download and keep, plus around 30 candid photos per event for Mitchells & Butlers to use across social channels, internal communications, and to showcase the events online.
Video Production & Interviews
Full video capture throughout each day, including testimonials, interviews, and candid b-roll. One video per event is delivered within 48 hours so that content is constantly being pushed onto social and internal channels as the week progresses.
Logistics & Courier Support
The production van is used to courier all event equipment from city to city throughout the week, ensuring a seamless setup at each venue. This removes a significant logistical burden from the client's team during an already busy period.
The Scale
Three years and counting.
This is not a one-off engagement. Yoorcast has been the content partner for these graduation events for three consecutive years, building a deep understanding of the format, the audience, and what Mitchells & Butlers need from the content. That continuity means the operation runs smoother every year, the quality keeps improving, and the client has a reliable partner they can trust to deliver under pressure.
The content produced across these events gives Mitchells & Butlers a bank of assets they can use indefinitely, covering a range of topics based on the conversations captured with their graduates. From social media to internal cascades, the output supports their people agenda long after the events are over.
3 Years
Consecutive years as content partner
500+
Attendees across the week
Indefinite
Content bank for ongoing use
Start a Conversation
Got an event that needs capturing?
Whether it is a multi-city event series, a single celebration, or anything in between, let's talk about making the content work as hard as the event itself.
Let's Talk