Hospitality Olympics
Mitchells & Butlers
The Brief
"We want fun, relevant, non-boring content that attracts apprentices."
Mitchells & Butlers needed a campaign that would cut through the noise and genuinely connect with young people considering hospitality careers. Not corporate. Not scripted. Something real, energetic, and shareable.
The Results
41k
Average Views
per TikTok video posted
1.7k
Average Likes
per TikTok video posted
125
Average Clicks
to the apprenticeship vacancy page
The campaign helped fill 540 apprenticeship vacancies.
What We Delivered
End-to-end campaign. Concept to content.
This was not a one-off shoot. Yoorcast conceptualised, storyboarded, coordinated, filmed, photographed, and delivered the entire Hospitality Olympics campaign from start to finish. Every piece of content, from long-form video to social snippets to graphic design assets, was produced in-house.
The campaign brought together apprentices from across the business in a high-energy, competition-style format designed to showcase the fun, community, and opportunity within hospitality careers.
Photography
Capturing the energy.
Graphic Design
Campaign assets. On brand. On brief.
Campaign graphic design for the Hospitality Olympics, produced by Yoorcast.