Innovate Awarding team collaborating in their modern office with pink accent walls
Back to Work

Innovate Awarding / Lifetime Group

Corporate Photography
& Brand Imagery

PhotographyHeadshotsCorporateBrand ImageryRebrandTeam Culture

The Brief

A full rebrand needed imagery to match.

Innovate Awarding, part of the Lifetime Group, was going through a complete rebrand. New positioning, new website, new identity. But the existing photography did not reflect the energy, diversity, or culture of the team behind the brand. They needed fresh imagery that felt modern, authentic, and aligned with where the business was heading.

The brief covered two distinct deliverables. First, around 20 professional headshots for the leadership team and key staff, shot in a portable studio set up on-site at their offices. Second, over 70 candid shots capturing the team in their natural working environment: collaborating, laughing, problem-solving, and doing what they do best.

The style needed to be edgy and modern, not the stiff, corporate photography you see everywhere. Real people, real moments, with a feel that matched the bold new brand direction.

Two colleagues at computer
Team laughing together
Innovate Awarding office exterior
Close-up of team laughing
Trio looking at screen
Colleagues in meeting room
Two colleagues at computer
Team laughing together
Innovate Awarding office exterior
Close-up of team laughing
Trio looking at screen
Colleagues in meeting room

The Results

90+ images delivered. One shoot day.

20+

Professional Headshots

70+

Candid Team Shots

1

Day On-Site

Full

Website Rebrand Imagery

Every image was delivered edited and ready for use across the new website, social media, internal communications, and recruitment materials. The headshots gave the leadership team a consistent, polished look, while the candid shots brought the culture and energy of the office to life. The photography now sits at the heart of Innovate Awarding's refreshed brand identity.

The Photography

Candid shots that capture real culture.

Two colleagues working at computer in modern office
Two women laughing at their desks
Three team members sharing a laugh
Trio collaborating at screen
Team collaboration at desk
Group working together at desk
Close-up candid shot of team laughing
Over-shoulder view of desk setup with screens
Wide shot of the open-plan office
Colleagues in meeting room discussing ideas
Innovate Awarding office exterior with branding

In Use

Photography powering the rebrand.

The images from the shoot now sit across the live Innovate Awarding website, from hero banners and team pages through to the leadership headshot carousel. Here is how the photography landed.

Innovate Awarding website hero banner featuring team photography

Hero Banner

Innovate Awarding about section with group team photo

About Section

Innovate Awarding meet our team page with candid photography

Team Page

Innovate Awarding leadership team headshots carousel

Leadership Headshots

The Approach

Studio setup. Natural environment. One day.

Portable Studio

A full studio lighting setup was brought into the Innovate Awarding offices. Professional headshots were shot on a clean background, giving the leadership team a consistent, polished look without anyone needing to leave the building.

Candid & Natural

The candid shots were captured throughout the day as the team worked, collaborated, and interacted naturally. No forced poses. The aim was to show the real culture and energy of the team, not a staged version of it.

Brand-Ready Delivery

All images were professionally edited and delivered in formats ready for web, print, and social. The photography was designed to work seamlessly with the new brand identity, giving the design team everything they needed to bring the rebrand to life.

What Was Delivered

Everything needed for a complete visual refresh.

Professional headshots for leadership team

Candid team shots across the office

Meeting room and collaboration imagery

Office environment and exterior photography

Images optimised for web, social, and print

Full edit and colour grading on all deliverables

Consistent style aligned to new brand direction

Same-day turnaround on select hero images

Full gallery delivered within one week

Start a Conversation

Need photography that actually represents your team?

Whether it is headshots, team culture shots, event coverage, or imagery for a rebrand, let's talk about what you need and how we can make it happen.

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