The Academy
Lifetime Training
The Brief
"We want The Academy proposition to stand out and be crystal clear."
The Academy by Lifetime is a flagship hospitality training proposition, but it needed sharper positioning, stronger content, and a creative partner who understood both the audience and the industry. This is an ongoing partnership, not a one-off project.
The Results
500k+
Accounts Reached
on Instagram in the last 12 months
250k+
Video Views
on a single piece of content
19.6%
Engagement Rate
on the Academy showcase video launch
2,321
Organic impressions on showcase launch
11.1%
Click-through rate
22h 47m
Total watch time
The Centrepiece
The Academy Showcase.
This video is the crux of explaining the full Academy proposition. Used in business development meetings, company-wide events, and across social channels, it brings the entire offer to life.
Our Role
Creative partner. Not just a supplier.
The Lifetime marketing team own the Academy brand. Yoorcast works closely alongside them, helping bring the proposition to life through content, strategy, and creative execution. This is an embedded, ongoing partnership rather than a series of one-off briefs.
Our involvement spans strategic consulting on audience types and positioning, supporting instructional design, and day-to-day mentoring of the team. We manage the Academy's social media presence across Instagram and LinkedIn, creating content that ranges from funny trending reels to informative tutorials, while also upskilling team members on how to capture and plan their own content.
Beyond social, we have produced the Academy showcase video, designed brochures, created recipe cards, and delivered a wide range of collateral. The quality of the messaging, positioning, and wording across these assets is where Yoorcast's value sits.
Collateral
Designed to land. Built to last.
From brochures that position the Academy with clarity, to recipe cards that bring the learning experience to life, every piece of collateral is crafted to reflect the quality of the programmes themselves.
Academy brochure. Messaging, positioning, and design by Yoorcast.
Recipe cards for Academy learners.
Career path visual. Bringing clarity to the full Academy offer.
Social Media
Over half a million accounts reached. In 12 months.
We manage the Academy's Instagram and LinkedIn presence, creating a mix of content that ranges from funny, trending reels to informative tutorials and behind-the-scenes learner stories. The strategy is built around hospitality-relevant content that resonates with both prospective learners and employer partners.
Alongside creating content, we have upskilled team members on how to capture their own footage and understand the strategy behind what works. The result is a social presence that feels authentic, consistent, and genuinely engaging.
500k+
Accounts reached
250k+
Top video views
