Whitbread
Creative Collateral
& Design Toolkit
The Brief
112 pages. One brand. Zero compromise.
Whitbread needed a comprehensive suite of creative collateral to support their Rise & Shine programme across the business. The ask was broad: programme fact sheets for every level, an introductory overview document, branded recipe cards for their one-to-one cooking masterclasses, prep sheets, ordering cards, curriculum documents, evaluation forms, and checklists.
Everything needed to sit within the Rise & Shine brand, following Whitbread's EVP positioning, language, tone, and design guidelines. The output had to be engaging enough for stakeholders and engagement leads to hand out as a physical toolkit that managers could take back to their teams.
In total, the project delivered 112 pages of individually designed documents, distributed across all Whitbread employees.
The Work
A toolkit built to land.
From programme fact sheets and branded folders to recipe cards and evaluation documents, every page was designed to engage, inform, and represent the Rise & Shine brand.
Branded folder and programme fact sheets
Programme overview and level pathway cards
Individual programme fact sheets with full detail
Recipe cards for one-to-one cooking masterclasses
The Results
Designed to inform. Built to engage.
112
Pages of designed documents
100%
On-brand with Rise & Shine EVP
40k+
Employees reached across Whitbread
1
Complete manager toolkit
What We Created
Every document. Every detail. Every brand touchpoint.
The scope covered the full range of collateral needed to equip managers and stakeholders with the tools to promote, explain, and deliver the programme at every level.
Programme Fact Sheets
Individual fact sheets for every programme on offer, from Level 2 through to Level 5, each detailing what the programme covers, who it is for, what learners will study, and the full journey from start to end-point assessment.
Plus an introductory overview document and a stylised branded folder for the complete set to sit within.
Recipe Cards & Kitchen Docs
Branded recipe cards for Whitbread's one-to-one cooking masterclasses as part of the Production Chef Level 2 programme. Each card was accurate, engaging, and fully aligned with the Rise & Shine brand.
Alongside the recipe cards: prep sheets, ordering cards, and supporting kitchen documentation, all designed to the same standard.
Operational Documents
Curriculum documents, letter templates, evaluation forms, and checklists, all redesigned in the Rise & Shine brand to replace generic or outdated versions previously in circulation.
The result was a cohesive, professional suite of materials that elevated the programme's credibility and made every touchpoint feel considered.
The Approach
Brand-first. Detail-obsessed.
Every document was designed from scratch to sit within Whitbread's Rise & Shine employer brand. That meant following the established colour palette, typography, iconography, and photographic style across all 112 pages, ensuring consistency whether someone was reading a Level 2 fact sheet or a recipe card for chicken and vegetable stew.
The design approach balanced visual engagement with practical usability. These were not decorative documents. They needed to communicate clearly, work in print and digital formats, and be immediately useful to the managers and stakeholders who would be distributing them.
The physical toolkit, complete with branded folder, gave the collateral a tangible presence. It was something stakeholders could hand over in a meeting, leave on a desk, or take back to their team, turning a digital brief into a real-world tool.
Deliverables
The full toolkit at a glance.
Programme fact sheets for every level (L2 - L5)
Introductory apprenticeship overview document
Branded Rise & Shine folder for the complete set
Recipe cards for Production Chef cooking masterclasses
Prep sheets and ordering cards
Curriculum documents for each programme
Letter templates and evaluation forms
Checklists for managers and stakeholders
Start a Conversation
Need creative collateral that actually lands?
Whether it is a full design toolkit, branded documents, or campaign collateral that needs to reach thousands, let's talk about making it happen.
Let's Talk